Born in the streets of the 6, where sport, culture, and creativity collide, ST6TEMENT exists to amplify the identity of the communities we represent.
We serve as a creative extension of our partners — transforming ideas into design, apparel, and merchandise that carry meaning beyond the game.
Every piece represents legacy.
Every piece reflects Canadian pride.
Every piece makes a st6tement.
Our identity is built with intention — down to the smallest detail.
The ST6TEMENT “S” is more than a mark. It’s a system. A story. A code.
Rooted in the number 6 — a symbol of Toronto — the logo is constructed with purpose.
Nothing is accidental. Every angle and curve reflects our philosophy: design that is considered, cultural, and built to last.
This is how we tell stories — not just through visuals, but through meaning.
Built on a precise grid system, ensuring balance, consistency, and structural integrity across every application.
The number 6 is subtly embedded within the form — a direct nod to the city that shaped our identity.
Every corner is softened with a 6px radius, creating a refined balance between sharpness and flow.
A calculated 6-degree tilt introduces forward motion — a symbol of progression, energy, and momentum.
The result is a mark that feels bold, intentional, and unmistakably ours — designed to stand alone, and built to last.
We don’t just design. We build identity systems that live beyond the product.
Creative, Brand, Product & Finance
Creative Director with 10+ years of experience shaping campaigns and storytelling for global brands including Nike, BetMGM, MLSE (Toronto Raptors, Maple Leafs, Toronto FC, Argos), Team Canada Olympics, Live Nation, NBA TV, Real Sports Apparel, and Deloitte.
He leads creative direction and brand vision at ST6TEMENT, overseeing design, content, social strategy, partnerships, and finances, while also driving product design and development across apparel and merchandise.
Operations & Partnerships
Entrepreneur and founder of Vidar, with deep experience in building and scaling ventures from the ground up.
He leads supply chain, production, logistics, and partnerships at ST6TEMENT, ensuring every concept is executed seamlessly from idea to final product.
